Overview
Designed and delivered a high-conversion marketing site that modernized a long-standing local brand while preserving speed, SEO performance, and clear service messaging.
Challenges
- Translating a 30-year offline reputation into a modern digital presence without losing trust signals.
- Balancing rich visuals and animation with strict Core Web Vitals performance targets.
- Structuring service and project content for local-intent SEO and geographic relevance.
- Showcasing portfolio work in a way that quickly communicates craftsmanship and range.
- Driving measurable lead generation through phone-first conversion pathways.
Solutions
- Created a conversion-first information architecture with clear service pathways, proof points, and above-the-fold CTAs.
- Implemented lightweight, GPU-friendly animation patterns and optimized media delivery for fast page rendering.
- Built local SEO-focused page metadata, structured copy, and semantic sectioning for stronger discoverability.
- Developed a curated project gallery and visual storytelling flow aligned to buyer intent.
Results & Outcomes
- Shipped a polished production site that reflects the brand's premium positioning.
- Improved mobile usability and perceived speed across key landing pages.
- Strengthened local search visibility for core high-intent service terms.
- Increased call and contact actions from website visitors after relaunch.
- Established a scalable foundation for future service and portfolio expansion.